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2830 East Beltline Avenue Northeast
Grand Rapids, MI, 49525
United States


Do you want to burn fat & lose weight? Build muscle & get stronger? Crosstrain for running, biking or swimming? Or hike to Machu Picchu? Everything starts with a detailed assessment of your current physical condition. Our system measures your lean muscle mass, body fat, strength levels and other biomarkers. 

Based on the latest exercise science, Koko's proprietary algorithms create a unique strength, cardio & nutrition program precisely tailored to your body and goals.

Our Smartraining equipment leads you through every single workout, pushing you harder with real-time instruction, interactive coaching and performance data.

Koko synchronizes to your body, dynamically modifying the volume and intensity of your workouts as you progress, for maximum results without plateaus.

Every workout is different, never boring. Koko's friendly staff & encouraging community celebrate your milestones, both in-club and online.

Every session is tracked automatically on your own personal, data-rich website. Check in anytime from any of your devices.


Koko FitClub of Grand Rapids, Michigan

Koko FitClub of Grand Rapids, Michigan. Official Blog.

The Stronger Life Project: Why You Should Set Strength Goals for a Stronger and Longer Life

Randall Wysong


Living a stronger and longer life is a great goal to have. However, most people directly correlate stronger and livelier as thinner and lighter.

Weight loss is perhaps the most common fitness goal, and with good reason. Poor weight management can contribute to poor health in many ways: mobility is decreased, strength is zapped, reaction is slow, and health issues such as high blood pressure, bad cholesterol levels, and diabetes are far more prevalent.

What most people overlook are the incredible benefits of setting strength goals over weight goals.

Perception can come into play here. Strength training is not just for body builders or athletes. Having a healthy muscle-to-fat ratio keeps your body in check. More lean muscle mass can steadily increase your metabolism and help you prevent injuries while performing every day tasks. And it can improve your overall health.

Training for strength reshapes your body from the inside out. It helps you burn more calories, it makes your body stronger and more apt to fighting diseases, and it helps with stability and bone strength.

These benefits are reasons why Koko focuses on strength training over pure weight loss. They are two halves of a whole workout.

  • Focusing on weight loss alone deprives you of the weight loss benefits from strength training.
  • Focusing on strength alone doesn’t keep body fat in check or help build cardiovascular strength.

Koko is unique in that we are the only fitness studio that can quantify strength gains. Our Smartraining system incorporates your current strength levels which are measured by our patented technology during your first work out. The system also takes into account the amount of weight you push, the pace of your reps and overall workout, your eBMI, and many other factors in order to uniquely measure your strength and customize your workouts.

This data can actually help you set a strength goal as a marker of success.

The system tests your strength periodically to accurately gauge your progress in all categories. It pushes you to your current limits in order to see if you have surpassed your previous limits. Then, our coaches use this data to tailor your workouts and help set milestones.

Cardio, weight loss, and strength training: Instead of thinking of them as separate animals, you should think of all 3 as one in the same.  This will drive you to incorporate all 3 into your workouts to build strength and endurance. Make getting stronger your goal and you will tap into the true fountain of youth: a longer life, a healthier body, good mobility even into old age, and fight off diseases and and body degeneration.

Strong is healthy. Strong is beautiful. Change your mindset on strength training, and set a goal for ‘Strong.’

Stay Koko Strong!

Michael Wood, CSCS
Chief Fitness Officer, Koko FitClub

About Michael Wood, Chief Fitness Officer

Michael Wood, CSCS, is Chief Fitness Officer at Koko FitClub, driving the development of integrated strength and cardio training and nutrition programs for Koko members nationwide. A nationally acclaimed fitness expert, Michael has conducted research as a Senior Exercise Physiologist at the Nutrition, Exercise Physiology and Sarcopenia Laboratory at the Research Center on Aging at Tufts University, and has lectured at Boston University and the University of Connecticut. He has been named Boston Magazine’s “Best of Boston” Personal Trainer, and made the Men’s Journal “Dream Team” list of the nine best trainers in the U.S.

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2830 East Beltline Ave NE
Grand Rapids
United States